COVER LETTER FOR:

Marketing Director

Dear Hiring Manager,

Please consider my resume for a marketing position with your organization. I am a senior manager of marketing and communications with 15+ years’ experience in achieving quantifiable results:
Marketing Analytics: Managed analytics through Web Trends, Omniture and Google Analytics. Reported ROI to Executive Leadership Team and was responsible for Profit and Loss. Creative Strategy Development: Planning and executing comprehensive marketing programs for information products and professional services offerings. Branding/Creative Development: Supported the acquisition of $2.1 million in new business sales to new and existing customers through new product introduction, brand awareness campaigns, marketing collateral, and lead generation programs. Creative Evaluation: Managed lean budget and (primarily outsourced) creative team to provide a complete marketing communication function, including corporate i.d./branding, advertising, sales promotion (especially direct mail), media relations, industry presence (via trade shows, conferences, presentations), and thought leadership (including executive bylined-articles and white papers).
Presently, I am working full time with a wholesale manufacturer and on a contract basis with two data providers and technical company. I would be grateful for the chance to discuss opportunities with your company. I may be reached by e-mail at bjadams07043@lycos.com, by cell phone 201-709-7766 or during the evening at 973-857-9172.
Regards,

Verona, NJ

This example was posted: 3/25/2011 10:07:34 AM EST


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