COVER LETTER FOR:

VP – Director Franchise Operations – Field Consultant

Dear Hiring Executive,

Having served as a key contributor to the growth, profitability, and overall success of multiple franchise operations, I am an excellent match for a position with your company. With a portfolio of successes, I am confident in my ability to contribute to your organization’s success. Enclosed you will find my résumé for your consideration. As founder and 20-year owner of a West Coast frozen yogurt franchise company with an acclaimed mix of proprietary flavors, and building the concept from inception, to offering franchises, and the successful sale of the business in 2001, I have personally faced the challenges of being an entrepreneur. Serving as Vice President of Franchise Operations and part of the executive team of a national franchise company, I have contributed to its growth, making it the leader in its category. With an entrepreneurial perspective, technical knowledge, and strategic mindset, I am seeking to fill an executive-level position within an organization such as yours.
Career achievements: – Improved new franchisee training. Restructured university-style training program from 5 days to 10 days. Created the Operations Manual, Training Manual, and Coaches Manual with complete procedures and testing for comprehensive understanding in Marketing, Merchandising, Accounting, Product Knowledge, Six Step Selling Process, and Computer Support. – Top sales performers were at a plateau. Led the creation and implementation of an advanced sales training seminar and scorecard system to achieve sales excellence from the best franchisees and sales associates. Introduced selling techniques, tools, and milestone tracking system for accountability to achieve S.M.A.R.T. goals. Increased individual sales up to 23% from those completing all scorecards and coaching calls. – Need to increase customer loyalty and higher average ticket. Facilitated 24 regional training workshops on executing national marketing plans, customer service, value-added selling, and quality standards, which resulted in increases in coffee, food, and merchandise sales 39%, 17%, and 8%, respectively. – Improved franchisee-corporate relations. Established credibility and rapport with franchisees as well as secured vital cooperation and respect through influence and persuasion. Made on-site visits to 100+ stores to transfer knowledge and best practices providing consultative advice to franchise network. – Franchisee performance and compliance report. Developed objective store-visit evaluation and audit report to determine rating compared to network benchmark. Corporate used report for assessing needed support and establishing action plan. Recognized top performers at annual corporate convention. Resulting in improved operational efficiency and brand uniformity. Improved branding and increased franchise sales. – Under-performing stores. Implemented an interactive business planning worksheet with cash flow projection, breakeven analysis, and “what-if” scenarios. Initiated goals and action plan to increase profitability and owner equity.
I am confident I will repeat the excellent results attained in the past and would welcome a personal meeting to discuss how my qualifications will benefit your company. Thank you for taking the time to review my résumé and for your consideration. I look forward to hearing from you.
Sincerely,
maxhbeaty@yahoo.com
La Verne, CA

This example was posted: 2/27/2010 1:12:17 PM EST


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