COVER LETTER FOR:

Senior Marketing Position

Dear Executive Recruiter:

As a cross-functional leader and product life-cycle manager with 15 years experience creating product portfolio strategies to penetrate and dominate new market segments in the healthcare field, I am seeking a senior marketing position. While proficient at developing and managing relationships with customers, business development partners, sales teams, engineering teams and vendors, I am also confident my product content expertise and well-rounded background with both small startups and global Fortune 20 organizations will help drive your business to the next level.

Recent positions have included Product Manager for Nexa Orthopedics, a small surgical implant developer that was acquired by Tornier Incorporated, Product Marketing Manager for Quidel Corporation, a market-leading developer of rapid in-vitro diagnostic tests, and Senior Product Manager for Pyxis Products, an automated dispensing machine manufacturer that was acquired by Cardinal Health. A sampling of key accomplishments from these positions includes:

– Launched 2 new products in my first 90 days with Nexa Orthopedics, completing our product family portfolios and enabling us to compete with more established companies and products.
– Produced a business case analysis that led to the introduction of a private label product line that generated over $100K in incremental revenue in its first 6 months.
– Developed 2 private label product lines that ranked among the top 5 fastest growing products in the Tornier Distal Extremity portfolio, despite logistical and competitive challenges encountered through 3rd party relationships with a company in Finland and a domestic competitor.
– Prepared an extensive competitive analysis that examined 25 companies and over 100 products and led to changes in strategic plans and product development priorities.
– Directed the launch of the first new product in 5 years, and the first in a new market sector, for Quidel. The product, a new test that aids in the early detection of colorectal cancer, achieved $500K in revenue in the first 6 months and a #3 market share position in the first quarter.
– Launched 7 new and innovative products in 7 years that generated over $5M for Pyxis/Cardinal Health.
– Created and implemented a national promotional campaign that achieved 5 consecutive quarters of record sales and over $20M in revenue.

I have proven to be a resourceful and creative self-starter, and am confident I can produce similar results for the right organization. For a more detailed presentation of my qualifications, please review the enclosed resume. Thank you in advance for your consideration.


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