COVER LETTER FOR:

Director of Marketing

Dear

Equipped with over 15 years of success driving creative marketing and sales initiatives through various communications vehicles (direct mail, targeted e-mail, newsletters, and the Internet) for $500M business units, I am confident you will find me well prepared to contribute as a member of your senior leadership team. Notably, over the course of my career, I have applied my expertise in strategic planning, business development, account based marketing, project management, strategic alliances, solution development, staff motivation, and team building and leadership to achieve the following:
• Successfully delivered on strategy proposals for critical business pursuits with such companies as Toyota, John Deer, GM, and Ingersoll Rand with the potential to generate over $100M in revenue. • Worked with senior executives to develop and drive strategic vision by identifying go-to-market solutions increasing marketing effectiveness with fewer resources. • Defined business processes for the implementation of an SAP CRM system used to track ROI of marketing dollars. Used a similar system to track $150K spent on marketing and associated that spend with $25M in booked business in one year. • Developed an internal process to streamline lead flow from marketing to sales to strengthen future strategic planning and focus. • Received an award for executing the best-integrated marketing campaign and plan. • Grew a partnership network by 700% by conceptualizing, soliciting, negotiating, and implementing win-win deals. • Convinced software companies to include software as part of their application to drive customer loyalty and additional revenue, which allowed the company to propagate software onto 100 million PCs worldwide. • Increased executive level briefings from 10 per year to 30 by implementing integrated, cost-effective vehicles for delivering marketing objectives, including the development of standardized marketing forms, an operations manual, and a marketing database. • Improved workload from 8 seminars to 30 and from 10 tradeshows annually to 25 by analyzing internal procedures and successfully allocating and managing resources. • Rose attendance at events by 25% by assembling a team and working with appropriate internal departments to ensure the development and maintenance of a clean database of customers and prospects, leading to more effective target marketing. • Increased the client base and sales two years running.
As a leader with your company, I would apply my expertise to deliver similar results. I welcome the opportunity to discuss your specific needs and my qualifications in detail. In the interim, I thank you for your attention and look forward to our conversation.
Sincerely,
timzullo@yahoo.com
Ashburn, VA

This example was posted: 8/19/2010 1:04:21 PM EST


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