Vice President of Marketing

Dear Selection Committee:

As a Senior-Level Marketing Communications executive I have the ability to contribute significant bottom-line value to your company when steering visual merchandising, advertising, message delivery, and market penetration directives. I am submitting the attached résumé for your consideration, outlining a diverse career exceeding business development objectives through innovative strategic planning, brand development, and contemporary solution-driven initiatives.
My career is highlighted with success driving market awareness, developing brand loyalty and enhancing media operations. Position of note throughout my career include: Brand Strategist and Retail Marketing & Advertising Consultant (currently) with Pivotal Strategies; Vice President of Marketing with The Picture Factory; Vice President of Marketing and Director of Advertising with DSW; Advertising Manager and Advertising Coordinator with Shonac Corporation. The following achievements represent a sampling of my potential as I seek to become a results-driven team member within your organization:
• Initiated new marketing communications program focused on image built around brand and customer shopping experience (versus previous “weekly sales event” method); propelled brand marketing via redesigned logo and color scheme, web site, corporate letterhead, business cards, lyrics and music jingle, radio and TV spots, direct mail programs, corporate brochures, and store signs. Vice President of Marketing … The Picture Factory • Enabled smaller investment and better ROI on customer acquisition programs through spearheading development and inauguration of “Reward Your Style” retail customer loyalty program (5.5+ million members) that delivers 60% of total sales. Voted by as “Best Retail Rewards Program in US.” Vice President of Marketing … DSW • Drove significant gains in unaided brand awareness (50%), advertising awareness (150%), and trial awareness (70%) in 2004 as result of major marketing campaign (only major shoe chain showing increase). Vice President of Marketing … DSW • Played key role in developing innovative marketing strategy that communicated DSW as destination choice for value-priced women’s name brand shoes by focusing on brand marketing initiatives instead of traditional retail “price and item” appeals. Director of Advertising … DSW • Created marketing programs and promotions to build brand awareness and drive traffic for successful new retail store concept through marketing initiatives, including creative execution and media plans. Brand Strategist, Retail Marketing & Advertising Consultant…Pivotal Strategies
Bexley, OH

This example was posted: 3/28/2011 11:48:10 AM EST

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