COVER LETTER FOR:

Public Relations

I am a highly creative, strategic and resourceful brand marketing and media professional with 10-plus years experience in developing and executing marketing and public relations objectives to support corporate initiatives and achieve market penetration to reflect increased revenue and attain heightened brand awareness.

What excites me most about a position is the value placed on non-traditional marketing initiatives in addition to utilizing the standard media vehicles. My experience affords me the second hand nature to strategically execute media plans that incorporate all avenues of print, radio, internet and out of home vehicles to attract new consumer markets and maintain current customers, but my passion and what makes me stand above the rest is my grassroots experience that ranges from creating and executing high profile sponsorships, to thinking out of the box with promotional items delivered in a public relations stunt proven to create long term buzz with systematic tools in place to measure results.

Marketing is more than just my skill set, it is my passion. I have enclosed a personal resume; briefly summarized, my qualifications and expertise include the following:

– Superior communication, presentation and interpersonal skills
– Excellent analytical skills with a sense of urgency and ability to prioritize
– Strong understanding of client service and aptitude to work effectively with all levels of management
– Unquestionable integrity and appreciation for a quality product
– Passion for exceeding performance expectations
– Fully integrated and conversant in all elements of media production and advertising buying to generate a higher efficiency and drive effective results
– Skilled in determining industry trends and define strategies to position products effectively for industry movement
– Working knowledge of implementing systematic brand equity measurements, exploring the brand’s value and resilience in existing markets as well as its leverage potentials for extensions into new markets
– Self-motivated, entrepreneurial, resourceful and results-driven

I would like to obtain a leadership position in which I play a critical role in developing and implementing marketing and media strategies to enhance brand recognition and increase profit goals. I sincerely believe that with my experience, insightful perception, and commitment to success, I would be an asset to any team and would greatly appreciate the opportunity to discuss how I can make a difference in your company’s future growth.

Thank you in advance for you time and consideration.


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